Senior Influencer & Affiliate Marketing Manager
$500,000–$500,000 year
RemoteUnited States
Job Summary
Own and optimize a $500,000+ annual influencer marketing budget to achieve a minimum 1.7x last-click ROAS while doubling annual revenue. Recruit, activate, and grow a high-performing ambassador community of 500+ active creators across TikTok, Instagram, YouTube, podcasts, and email, negotiating favorable long-term partnerships and licensing rights. Transform product positioning into conversion-focused briefs and partner with Paid Media, Creative, and Analytics teams to maximize campaign effectiveness through paid social activation. Measure success via revenue, contribution margin, and creator productivity, presenting structured business updates with actionable recommendations. Build scalable recruiting and reporting systems leveraging AI and automation to improve operational efficiency and support future team growth.
Required Qualifications
- 5+ years of experience leading influencer marketing, creator partnerships, affiliate marketing, or performance partnerships for high-growth supplement, wellness, nutrition, fitness, or CPG brands
- Demonstrated success managing influencer marketing budgets of $500,000+ annually
- Proven experience building and scaling ambassador programs with 250–500+ active creators
- Track record of driving measurable business growth through influencer marketing with a strong understanding of revenue, profitability, and attribution
- Experience negotiating creator contracts, licensing rights, usage rights, affiliate agreements, commission structures, and long-term partnership agreements
- Experience managing creator relationships directly rather than relying primarily on influencer agencies
- Strong understanding of performance marketing concepts including last-click attribution, paid amplification, Meta advertising, and customer acquisition
- Experience using influencer management platforms such as GRIN, CreatorIQ, Aspire, Modash, Upfluence, or equivalent software
- Experience working closely with Paid Media, Creative, CRM, Product Marketing, and Analytics teams
- Excellent negotiation, communication, and relationship-building skills
Desired Qualifications
- Experience scaling influencer programs beyond 500 active creators
- Experience building ambassador or affiliate communities using Slack, Discord, Facebook Groups, Circle, or similar platforms
- Experience activating creator content through paid social advertising
- Experience leveraging AI tools such as ChatGPT, Claude, or equivalent platforms to improve recruiting, reporting, communication, and workflow efficiency
- Experience within subscription or direct-to-consumer (DTC) e-commerce businesses
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