Senior Inbound Strategist
$73,000–$93,000 year
RemoteUnited States
Job Summary
Develop and execute inbound marketing strategies using the Strategic Playbook, managing day-to-day account work including content strategy, technical SEO, CRO recommendations, HubSpot workflows, and GBP optimization. Collaborate with team members to develop, execute, and analyze clients' SEO, GEO, content, and HubSpot campaigns while participating in client calls to provide subject-matter expertise. Monitor account performance regularly, report on progress, and recommend adjustments when results are not improving, identifying opportunities to test and iterate strategies for better outcomes. Contribute to quarterly projects intentionally chosen to enhance products and processes using automation and AI to improve efficiency and increase value.
Required Qualifications
- 5+ years of hands-on experience creating and implementing SEO, GEO, and content/email marketing strategies
- Experience with Google Analytics, Google Search Console or other web analytics platforms
- Familiarity with SEO tools like Screaming Frog, Semrush, Ahrefs, SpyFu, Moz, or Searchmetrics
- Strong writing and editing skills for all stages of the buyer's journey
- Ability to analyze data to inform recommendations and decisions
- Self-starter and high degree of accountability to complete work and do what's right for the team and clients
- Detail-oriented, proactive, and creative self-starter
- Excellent written and verbal communication skills
- High emotional intelligence (EQ) and collaborative energy
- Candidates must be based in the United States
Desired Qualifications
- Experience with email marketing, HubSpot, and content performance analysis
- Conducting audits (workflows, lead scoring, content, automation)
- Schema implementation experience
- HTML, CSS, or JavaScript fluency
- Experience with review acquisition or link-building campaigns
- Familiarity with Local SEO and Google Business Profiles
- Experience with B2B, financial services, or industrial clients
- Managing email marketing campaigns and contact lists
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