Senior GTM Strategy Manager (Product & Customer Marketing) - 18 Month Contract
$59,200–$85,100 year
Remote · Toronto, Ontario, Canada or Vancouver, British Columbia, Canada
Job Summary
Senior GTM Strategy Manager (Product & Customer Marketing) responsible for defining and operationalizing go-to-market strategy across product launches, feature releases, and customer growth initiatives at D2L. This role partners with Product, Customer Success, Sales, and Marketing to translate product innovation into clear messaging, coordinated campaigns, and measurable business impact. You will establish planning cadences, align product development with marketing readiness, drive adoption and expansion, orchestrate integrated campaigns, and define KPIs with dashboards for executive updates. Lead cross-functional planning and communication to ensure GTM initiatives are understood, adopted, and executed successfully; design scalable GTM frameworks, improve visibility and accountability across teams, and act as the central point of coordination across Product Marketing, Customer Marketing, Product, Sales, and RevOps. The base salary range presented is CAD 80,000–CAD 115,000 per year, with additional benefits, and the role emphasizes strategic thinking, operational excellence, data-driven decision making, and customer-centric mindset.
Required Qualifications
- 7–10+ years of experience in B2B SaaS marketing (product marketing, customer/lifecycle marketing, or GTM strategy roles)
- Experience operating in high-growth or scale-up environments
- Proven track record leading cross-functional GTM initiatives or product launches with measurable business impact
- Strong understanding of SaaS go-to-market models, product lifecycle, and customer expansion strategies
- Experience building or improving GTM processes, planning frameworks, or operating models
- Experience working closely with Product, Customer Success, and Revenue teams in a matrixed environment
- Strong analytical skills with experience defining KPIs and working with Marketing Ops on reporting
- Experience with tools such as Salesforce, MCAE, Jira, or similar
- Exceptional written and verbal communication skills; comfortable presenting to senior leadership
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