Senior Growth Product Manager - User Activation
On-siteAbu Dhabi, Abu Dhabi, United Arab Emirates
Job Summary
Own exchange active user metrics (MAU/Cumulative Transactors), define and execute user activation growth strategies, and lead consumer-facing growth feature planning including task systems, check-ins, rewards stores, and trading incentives. Plan and operate user campaigns such as trading competitions, airdrops, and seasonal events, building campaign platforms from 0 to 1. Continuously optimize activation conversion and retention curves through data-driven approaches like funnel analysis, user segmentation, and A/B testing. Coordinate cross-functional resources across design, engineering, data, and compliance to drive project delivery while monitoring industry trends and competitor activities. Requires 5+ years in internet product/growth roles with 2+ years at a crypto exchange or Web3 platform, demonstrating ownership of activation/retention metrics and strong consumer-facing product design skills.
Required Qualifications
- 5+ years in internet product/growth roles
- at least 2 years at a crypto exchange or Web3 platform
- Demonstrated ownership of activation/retention metrics with proven results
- Strong consumer-facing product design skills
- 0-to-1 experience in task systems, gamification, or viral growth features
- Proven track record in large-scale campaign planning and execution
- Experience with licensed/regulated platforms
- understanding of KYC tiering
- understanding of geo-restrictions
- understanding of product trade-offs under compliance constraints
- Highly data-literate
- proficient in SQL/BI tools
- capable of designing and analyzing A/B experiments
- Excellent cross-cultural communication skills
- comfortable with multi-timezone collaboration
Desired Qualifications
- Campaign product experience at super apps such as Taobao/Alipay
- Experience at top-tier exchanges (Bybit/OKX/Binance)
- Experience building Referral/Affiliate growth systems
- Understanding of derivatives (futures/options) user behavior
- Multi-region operational experience (SEA, LATAM, Europe)
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