Senior Growth Marketing Manager
$140,000–$165,000 year
Hybrid · Newport Beach, California, United States
Job Summary
Senior Growth Marketing Manager at Optimism leads day-to-day growth, lifecycle optimization, and marketing operations for a newsletter-first media business. Responsibilities include shaping growth strategies across subscriber acquisition, onboarding, engagement, retention, monetization, and cross-brand campaigns; coordinating campaigns, timelines, and teams; managing paid acquisition and agency relationships; producing weekly updates and dashboards with data/tech partners; and driving measurable improvements in open rates, click-throughs, and lifetime value. Requires extensive experience in growth marketing, newsletters/digital media, and proficiency with Meta Business Suite and paid channels; strong ability to translate priorities into actionable plans; and a hands-on, execution-oriented approach.
Required Qualifications
- Minimum 6 years in growth marketing, lifecycle marketing, marketing operations, or audience development
- Minimum 5 years with newsletters or digital media
- Proven track record growing email newsletters, subscriber businesses, media properties, or digital products from the ground up
- Deep expertise with Meta Business Suite and other paid acquisition channels
- Hands-on experience with lifecycle marketing, email marketing automation, onboarding flows, and subscriber journeys
- Demonstrated success with quiz funnels, lead magnets, landing pages, and paid acquisition funnels
- Deep understanding of acquisition, activation, engagement, retention, and monetization metrics and their interplay
- Proven ability to translate marketing priorities into clear, executable project and campaign roadmaps
- Base salary range $140,000 to $165,000 with performance bonus
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