Senior Growth Creative Strategist
$152,000–$152,000 year
Remote
Job Summary
Own the strategy and operating system behind paid social creative, driving end-to-end execution from research and concept development through briefing, production, launch, and iteration. Analyze customer behavior, platform trends, and internal data to determine which ads to build, then develop concepts, messaging angles, and testing frameworks. Manage the creative process for high-volume testing engines across Meta and TikTok, including influencer and UGC strategy, while maintaining performance standards and optimizing campaigns to meet incremental client acquisition targets. Build scalable systems, documentation, and AI-enabled workflows to support a fast, repeatable creative engine. This senior individual contributor role focuses on turning insights and strong creative judgment into ads that acquire clients efficiently within target iCAC.
Required Qualifications
- 5+ years of experience in performance creative, creative strategy, paid social, or a related role
- A proven track record of building high-volume creative testing engines that consistently produce winning concepts
- Deep experience developing performance creative for Meta and TikTok, including UGC, creator, and influencer-led advertising
- Strong creative judgment across concepts, hooks, copy, scripts, visual direction, and production
- A data-driven approach to creative, with experience building testing frameworks, analyzing performance, and documenting learnings
- A highly hands-on working style, with the ability to build scalable systems, integrate AI into workflows, and give clear direction to creative partners
Desired Qualifications
- Experience creating high-quality UGC, comfort being on camera
- Able to shoot and/or edit content
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