Senior Growth Campaign Manager
HybridToronto, Ontario, Canada
Job Summary
Design and execute end-to-end integrated demand generation campaigns across digital and offline channels to drive global enterprise pipeline. Translate product marketing positioning into clear campaign architecture, defining target segments, intent signals, and success metrics while managing timelines, briefs, and approval workflows. Own campaign operations, including program setup, audience segmentation, QA, and automation in HubSpot, ensuring clean handoffs into Salesforce and tight sync with BDRs. Manage paid media across search, social, and display while optimizing budget allocation for maximum ROI. Partner with Sales, BDR, and Field Marketing teams to align messaging with live conversations and convert leads using intent-based strategies. Leverage AI tools to accelerate testing, personalize outreach at scale, and continuously optimize performance across the full funnel.
Required Qualifications
- 7+ years of hands-on B2B marketing experience in demand generation and integrated campaigns, including owning campaigns end to end across multiple channels and regions
- A proven track record running multi-channel campaigns that drive measurable pipeline for global or enterprise accounts, with the judgment to operate independently and make calls without day-to-day oversight
- Strong campaign operations skills: hands-on building, configuring, and QA-ing campaigns in a marketing automation platform, with a solid grasp of lead flow, routing, attribution, and data hygiene
- Strong experience working with Sales and BDR teams toward shared revenue goals, with a clear grasp of the full demand funnel
- Hands-on knowledge of HubSpot, 6sense, and Salesforce for campaign execution, lead management, and reporting
- Practical experience with intent-based marketing: using intent and engagement signals to prioritize accounts, time campaigns, and personalize touchpoints, ideally with a platform like 6sense
- Deep, hands-on paid media experience - proven track record planning, executing, and optimizing paid campaigns across paid search, paid social (LinkedIn), display, retargeting, and content syndication, including managing budgets, agencies, and vendor performance to a pipeline target
- A data-driven mindset, able to turn campaign performance into clear insights and actionable optimization decisions
- Excellent project management skills, comfortable running multiple campaigns at once in a fast-paced, collaborative environment
- Demonstrated AI literacy as an active user of AI tools to accelerate work, raise quality, and scale personalization
Desired Qualifications
- Highly collaborative and a proactive communicator across global, cro
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.