Senior Growth Campaign Manager
HybridBoston, Massachusetts, United States
Job Summary
Design and execute end-to-end integrated demand generation campaigns across digital and offline channels to drive global enterprise pipeline. Translate product marketing positioning into campaign architecture, defining target segments, intent signals, and success metrics while managing timelines, briefs, and approval workflows. Own campaign operations, including program setup, audience segmentation, QA, and automation in HubSpot, ensuring clean handoffs into Salesforce and tight sync with BDRs. Plan and optimize paid media across search, social, display, and content syndication, forecasting spend-to-pipeline and managing vendor relationships. Build intent-based marketing strategies using 6sense and other tools to prioritize accounts and trigger timely touchpoints. Collaborate with Sales, Content, and Field Marketing to adapt assets for regional audiences and equip teams with conversion plays. Track full-funnel performance metrics, run continuous experimentation roadmaps, and leverage AI tools to accelerate testing and personalize at scale.
Required Qualifications
- 7+ years of hands-on B2B marketing experience in demand generation and integrated campaigns
- Experience owning campaigns end to end across multiple channels and regions
- A proven track record running multi-channel campaigns that drive measurable pipeline for global or enterprise accounts
- Judgment to operate independently and make calls without day-to-day oversight
- Strong campaign operations skills: hands-on building, configuring, and QA-ing campaigns in a marketing automation platform
- Solid grasp of lead flow, routing, attribution, and data hygiene
- Strong experience working with Sales and BDR teams toward shared revenue goals
- Clear grasp of the full demand funnel
- Hands-on knowledge of HubSpot, 6sense, and Salesforce for campaign execution, lead management, and reporting
- Practical experience with intent-based marketing: using intent and engagement signals to prioritize accounts, time campaigns, and personalize touchpoints
- Deep, hands-on paid media experience - proven track record planning, executing, and optimizing paid campaigns across paid search, paid social (LinkedIn), display, retargeting, and content syndication
Desired Qualifications
- Experience managing agency and vendor relationships
- Experience with AEO/SEO workstreams
- Experience with Lifecycle Marketing workflows
- Experience with gated/ungated approaches to conversion
- Experience with ROI tools and demo journeys
- Experience with CRO and on-site components
- Experience with ABM tactics using AI workflows
- Experience with 6sense and other intent data sources
- Experience with Snowflake Intelligence
- Experience with generative platforms
- Experience with AI-assisted analytics
- Experience with automation in core platforms
- Experience with AI tools for drafting briefs and optimizing copy
- Experience interpreting performance data and generating insights faster
- Experience staying current on emerging AI applications in B2B marketing
- Experience bringing new AI approaches to the team
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