Senior Graphic Designer
$90,000–$110,000 year
HybridPico Rivera, California, United States
Pico Rivera, California, United StatesHybridPart Time$90,000–$110,000 yearSenior LevelSmall
Part TimeSenior LevelSmall
Job Summary
Shape brand storytelling and visual identity across digital, social, email, and retail channels for Babyletto, Namesake, and daVinci Baby. Design compelling campaigns, motion graphics, and GIFs while editing video and photo assets for web and partner sites. Lead the design team by mentoring junior staff, reviewing work, and establishing standards for craft and brand fluency. Drive performance by analyzing metrics like ROAS and CTR to refine creative output, and pilot AI tools to accelerate workflows. Manage multiple projects across brands independently, partner with overseas creative teams, and maintain deep fluency in each brand's aesthetic.
Required Qualifications
- 5+ years of hands-on experience building brands people pay attention to
- A portfolio that shows range and a clear, recognizable point of view
- Proven mastery of design fundamentals: layout, color theory, typography, and visual hierarchy
- Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, After Effects) and Figma
- Working knowledge of Canva and Microsoft Office Suite
- Demonstrated experience designing visual content for web, mobile, and tablet
- Comfort with — and genuine curiosity about — AI-powered creative tools
- Solid understanding of social and digital video platforms and what performs on each
- Strong conceptual thinking: a well-developed point of view you can articulate, defend, and execute
- Excellent communicator — clear, direct, and just as comfortable giving feedback as receiving it
- Demonstrated experience mentoring or leading other designers
- A proactive, solution-oriented mindset
- Genuine passion for design, interiors, and visual culture
- A genuinely great attitude: collaborative, curious, and committed to doing work you're proud of
Desired Qualifications
- Track record of building cool, culturally relevant brands — someone who's worked on the kind of brand work that gets talked about, not just produced
- Distinct creative point of view
- Taste to know what's actually good
- Craft and experience to set that bar for the team you lead
- Deep fluency in each brand's aesthetic, voice, and positioning
- Ability to push brand guidelines forward
- Experience working across Babyletto, Namesake, and daVinci Baby
- Ability to understand what makes each brand distinct and design accordingly
- Experience applying motion graphics, animation, and GIFs to bring brand storytelling to life
- Experience leading and mentoring junior and mid-level designers
- Experience reviewing work, giving direction, and raising the bar for craft and brand fluency
- Experience partnering closely with Brand & Brand Activation roles
- Experience delivering campaign work that serves both brand and business goals
- Experience acting as a guardian of creative integrity across every touchpoint
- Fluency in metrics that matter (ROAS, reach, CTR, thumb stop rate, site traffic)
- Experience using data to continuously refine creative output
- Experience setting the standard for AI tool adoption on the team
- Experience piloting new tools, building workflows that accelerate production, and sharing what you learn
- Experience staying plugged into culture, design, and emerging brands
- Experience regularly bringing fresh references and a point of view on what's working and why
- Experience editing video and photo assets for use across social, web, and retail partner sites
- Experience developing print and marketing materials as needed: mood boards, trade show signage, posters, brochures, merchandise, presentation decks
- Experience managing multiple projects and competing priorities across brands independently
- Experience communicating progress clearly and consistently meeting deadlines
- Experience partnering with an overseas creative team
- Experience showing up as a collaborative, energizing presence on the team
- Experience being someone others look to for taste, direction, and standards
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