Senior Google Media Buyer
RemoteUnited States
Job Summary
Own campaign execution across Google Search, Performance Max, YouTube, Demand Gen, Display, and Shopping while managing substantial budgets with a focus on efficiency and growth. Diagnose underperformance at a granular level, uncover scaling opportunities through data, and build structured testing roadmaps to improve CPA, ROAS, and lead quality. Analyze campaign performance trends, maintain reporting dashboards using Google Ads, GA4, and Looker Studio, and partner with Creative and Data teams to optimize landing page conversions. Stay ahead of platform updates and actively leverage AI-powered solutions like Smart Bidding and predictive audiences to accelerate testing and enhance performance.
Required Qualifications
- 3-6 years of hands-on Google Ads experience
- Proven experience managing significant Google Ads budgets
- Deep expertise across Search, Performance Max, YouTube, Shopping, Display, and Demand Gen campaigns
- Strong understanding of GA4, Google Tag Manager, conversion tracking, attribution, enhanced conversions, and offline conversion imports
- Demonstrated ability to improve ROAS and reduce CPA through structured testing and optimisation
- Advanced analytical skills with proficiency in Google Ads reporting, Looker Studio, spreadsheets, and performance analysis
- Strong understanding of keyword strategy, search intent, audience segmentation, and account architecture
- Attention to detail with a bias toward ownership, initiative, and fast iteration
- Clear communicator who can translate complex performance data into actionable business insights
- Must genuinely enjoy the craft
- Someone who finds account diagnostics, optimisation, and scaling opportunities exciting
- Someone who notices what others miss and takes ownership of results
- Must be curious, adaptable, and genuinely excited about how AI is transforming Google Ads and performance marketing
- Must be able to actively leverage Google's AI-powered solutions, including Smart Bidding, Performance Max, audience signals, predictive audiences, and AI-assisted reporting workflows
Desired Qualifications
- Prior experience building AI agents
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