Senior Go-To-Market Manager

Senior Go-To-Market Manager responsible for orchestrating the successful launch and lifecycle of Geotab's products and solutions. Lead cross-functional GTM planning, align product roadmaps with revenue goals, develop strategic business cases, manage launch readiness, collaborate with Product Marketing to ensure messaging and assets, define sales and partner enablement, and establish KPIs and dashboards. Requires 8-10+ years in go-to-market, product marketing, or product management in a B2B tech environment; strong analytical, strategic thinking, collaboration, and leadership skills; experience launching technology software and hardware solutions; knowledge of channels to market (resellers, VARs, carriers, direct sales); telematics experience is a plus. The role emphasizes crossing functional leadership, data-driven decision making, and continuous improvement through post-launch retrospectives. Flexible hybrid work model with optional in-office presence in Oakville, Canada; Geotab supports a hybrid approach and emphasizes work-life balance and employee well-being.