Senior Global Event Marketing Manager
$117,000–$117,000 year
On-siteSan Francisco, California, United States
Job Summary
Drive event production and strategy for flagship external programs and tier 1 internal events while leading the development of a three-year Executive Program strategy. Execute six major global programs annually by managing strategy, creative, logistics, speaker sourcing, budget ownership, and data to prove ROI. Forge key workstreams for owned customer-facing programs, including venue management and attendee experience, while managing Sales Kickoff and the annual incentive trip. Build repeatable ops workflows, vendor templates, and creative briefs to scale the event portfolio. Partner with analytics teams to define KPIs and dashboards across owned and regional events, shifting focus from attendance to pipeline generation. Manage event budgets, negotiate vendor contracts, and optimize spend across complex, multi-faceted programs.
Required Qualifications
- 8+ years of experience driving events at high-growth B2B tech companies
- Comfortable with $5M+ event budgets
- Experience owning complex, multi-faceted event programs
- Strong analytical mindset and ability to define success metrics
- Comfort with vendor negotiation, contracts, and accounting processes
- Excellent project management and ability to execute under tight timelines
- Cross-functional collaboration and influence skills
- Demonstrated ability to develop strategic plans and translate them into executable roadmaps
Desired Qualifications
- Experience with digital or hybrid event components (livestream, registration platforms, virtual attendee experiences)
- Track record building playbooks or scalable processes
- Background managing high-touch executive or incentive programs
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