Senior Games Brand Manager
RemoteThe Netherlands
Job Summary
Support the Global Games Brand Director in brand development, sell-in, and consumer marketing for Goliath's global toy brands. Conduct regular category and competitive research at key retailers to ensure strong brand positioning. Work closely with R&D to implement product strategy, including adherence to brand positioning and DNA, while maintaining critical databases like line plans and price lists. Author and execute consumer marketing plans with agency partners, briefing assets such as video ads, e-mail campaigns, and retail merchandising materials. Ensure all ecomm merchandising assets are ready for launch and provide weekly POS summaries to review sell-through performance. This role operates within the Brand Marketing organization, collaborating cross-functionally with Product Development, Sales, Licensing, and regional teams to align the Games portfolio with global growth objectives.
Required Qualifications
- Minimum 5 years of experience in games brand management, both from a product development & consumer marketing perspective
- Exceptional organizational and project management abilities, comfortable managing complex timelines, dependencies, and deliverables
- Proven experience leading integrated go-to-market campaigns from strategy through execution in fast-moving environments
- Must be comfortable presenting with confidence to external partners, including retail buyers
- Attention to detail & ability to stay organized
- Ability to read, analyze & utilize POS & NPD
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.