Senior Field Marketing Specialist
RemoteUnited States
Job Summary
Develop and execute regional field marketing plans for North America, aligning campaigns with commercial priorities to drive demand and pipeline generation. Design integrated marketing programs combining digital channels, events, and Account-Based Marketing to engage C-Suite audiences, while collaborating with Sales leadership to identify target accounts and prioritize opportunities. Manage the hand-off of verified leads to Sales teams, ensuring high-quality follow-up and reporting on key performance indicators such as MQLs, SQLs, and event ROI. Orchestrate global and regional partner events, curating VIP client experiences and facilitating thought leadership content to strengthen brand awareness. Track campaign performance using CRM platforms to optimize activities and ensure budget efficiency across all initiatives.
Required Qualifications
- Must be located on the East Coast, EST
- Ideally educated to bachelor's degree level or holds a professional qualification
- 5+ years of experience in B2B marketing, field marketing, demand generation, or integrated marketing
- Proven experience managing integrated marketing campaigns and executive-level events
- Strong project management and stakeholder management skills
- Experience working closely with sales teams to support pipeline generation
- Excellent written and verbal communication skills
- Strong analytical mindset with experience using campaign performance metrics to drive decisions
- Ability to manage multiple priorities across different regions and stakeholders
- Ability to bend, kneel, crouch, and reach overhead, as necessary
- Hand-eye coordination necessary to operate computers and various pieces of office equipment, as necessary
- Vision abilities including close vision, toleration of fluorescent lighting, and adjusting focus, as necessary
- For positions that require business travel and/or event attendance, ability to lift 25 lbs, as necessary
- For positions that require business travel and/or event attendance, a valid driver's license and acceptable driving record are required
Desired Qualifications
- Experience within technology consulting, digital services, IT services, SaaS, or professional services
- Experience with Account-Based Marketing (ABM) programs
- Familiarity with CRM and marketing automation platforms (e.ge.g., Marketo, HubSpot, or similar)
- Experience working within a global matrix organisation
- Knowledge of the digital transformation, cloud, AI, software engineering, or consulting markets
- Experience managing external agencies and strategic partnerships
- Strong relationship-management skills
- Strong and effective communicator
- Very strong EQ, with fine-tuned instincts and problem-solving skills
- Demonstrates sound, consistent, trusted judgment
- Comfortable with high volume and very fast-paced workload
- Able to switch between strategic and tactical work
- Effective team worker and considers success to be delivered through collaboration with and through others across the Endava business
- Excellent spoken and written English language
- A thorough understanding of the English language and able to competently and confidently conduct oral and written business communications to the highest level
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