Senior Field Marketing Specialist
$75,000–$90,000 year
RemoteCanada
Job Summary
Plan and execute Caylent's event marketing activities, including conferences, trade shows, and executive dinners, managing an average of 12 to 20 events simultaneously. Oversee events autonomously from end-to-end, handling scoping, budgeting, vendor negotiation, onsite logistics, and post-event reporting. Serve as the main point of contact for Sales and Partners to ensure alignment and on-track execution of deliverables. Negotiate with vendors to secure favorable terms and hold Sales accountable to event expectations while operating within approved budgets. Collaborate cross-functionally with Marketing, Alliances, and Operations teams on campaign tracking and reporting. Design registration pages, coordinate social promotion campaigns, and support gifting and campaign operations platforms. This role requires up to 30% travel and is open to candidates with 2+ years of B2B event experience.
Required Qualifications
- Bachelor's in Marketing, Communications, Business Administration, or relevant field
- 2+ years of B2B event or field marketing experience
- Proven ability to project manage multiple events simultaneously with minimal oversight
- Strong bias for action: ability to anticipate needs, problem-solve, and operate with urgency in a fast-paced, dynamic environment
- Immaculate attention to detail, organizational skills, and accountability
- Experience managing and reporting on budgets
- Excellent communication skills with the ability to influence and collaborate with Sales, partners, and vendors
- Negotiation skills and experience managing third-party vendors
- Ability to travel up to 30%
Desired Qualifications
- Bachelor's in Marketing, Communications, Business Administration, or relevant field preferred
- 2+ years of B2B event or field marketing experience (within the technology industry is preferred)
- Proficiency in Salesforce, HubSpot, and Canva preferred
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