Senior Field Marketing Specialist
On-siteTaipei, Taiwan, Taiwan
Job Summary
Develop and implement comprehensive field marketing strategies, managing live events, webinars, and digital campaigns across the US, EMEA, Greater China, Japan, South Korea, and Southeast Asia. Lead vendor and partner relations to ensure high-quality delivery within established budgets while collaborating with Sales and Partner teams to drive pipeline creation. Leverage data analytics to refine lead lifecycle management, continuously assess program impact, and optimize key performance indicators for optimal results. Handle all logistical and administrative tasks necessary to facilitate successful program execution. Requires native-level Traditional Chinese proficiency and experience with Salesforce, Marketo, HubSpot, and Google Analytics.
Required Qualifications
- Minimum of 2 years of experience in general marketing or event marketing
- Background in Enterprise SaaS solutions
- Demonstrable hands-on experience executing a wide array of marketing activities—from offline events to web-based promotions—in a high-velocity business environment
- A keen eye for detail
- Skilled in utilizing an array of sales and marketing software tools including, but not limited to, Salesforce (SFDC), Marketo, HubSpot, and Google Analytics
- A goal-oriented mindset with a proven ability to excel both independently and as part of a cohesive team
- Native-level proficiency in Traditional Chinese
- Strong business-level written and verbal communication skills in English
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