Senior Field Marketing Manager - North East
$103,900–$186,900 year
On-siteTysons, Virginia, United States
Job Summary
Own and develop the quarterly and annual field marketing plan and calendar for the Americas, translating business goals into a structured mix of programs, events, ABM initiatives, and industry engagements. Serve as the central owner of all regional events, including trade shows, owned events, and executive dinners, overseeing end-to-end execution from audience segmentation to post-event conversion. Partner closely with Sales, Demand Generation, and Product Marketing to execute high-impact programs that drive pipeline generation and revenue acceleration. Collaborate with global teams to localize campaigns and optimize performance through rigorous analytics and reporting. Requires 8–12+ years of B2B field marketing experience, with up to 50% travel.
Required Qualifications
- 8–12+ years of B2B marketing experience
- strong focus on field marketing in enterprise software or technology
- Proven track record of building and executing field marketing plans that drive measurable pipeline and revenue impact
- Deep experience managing and executing a wide range of events, including trade shows, executive programs, and owned events
- Strong understanding of enterprise sales cycles, account-based marketing, and marketing attribution
- Exceptional ability to partner with Sales and influence senior stakeholders
- Highly organized with strong project management skills and the ability to manage multiple priorities simultaneously
- Analytical mindset with experience using data to drive decisions and optimize performance
- Excellent communication and presentation skills with executive presence
- Willingness to travel up to 50%
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