Senior Field Marketing Manager

Develop a region-specific field marketing strategy and execution plan for key North American markets that aligns with regional sales targets and company growth objectives. Plan, manage, and execute a portfolio of high-impact initiatives including live and virtual events, trade shows, cobranded partner events, and localized campaigns targeting both prospects and key accounts. Partner with Sales leadership to identify target accounts, design tailored field marketing efforts, and support pipeline acceleration. Define and implement best-in-class lead-handoff processes and workflows in partnership with local BDR, SDR, and AE teams to ensure clear attribution from marketing activity to pipeline generation and conversion. Use data and analytics to track performance against KPIs, derive actionable insights, and continuously optimize investment from event ROI to conversion rate improvement across channels. Manage budgets, vendor, and agency relationships to ensure cost-efficiency while delivering high-quality experiences and collateral. Mentor and support junior or regional field marketing colleagues while driving cross-functional collaboration.