Senior Field Marketing Manager
On-siteAustin, Texas, United States
Job Summary
Develop a region-specific field marketing strategy and execution plan for key North American markets aligned with regional sales targets. Plan, manage, and execute a portfolio of high-impact initiatives including live and virtual events, trade shows, cobranded partner events, and localized campaigns targeting prospects and key accounts. Partner with Sales leadership to identify target accounts, design tailored field marketing efforts, and accelerate pipeline. Define and implement lead-handoff processes with BDR, SDR, and AE teams to ensure clear attribution from activity to conversion. Use data and analytics to track performance against KPIs, derive insights, and optimize investment across channels. Manage budgets and vendor relationships while mentoring junior colleagues and driving cross-functional collaboration.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications or a related field
- 6+ years of hands-on experience in field marketing, demand generation, or event marketing
- proven track record of designing and executing demand generation and field marketing campaigns that drove measurable pipeline growth, brand visibility, and sales support results
- ability to excel in fast-paced, ambiguous environments
- strategic thinking
- strong project management
- execution discipline
- leadership skills
- ability to thrive working cross-functionally
- collaboration with Sales, Customer Success, Product Marketing, Content, and Revenue and Marketing Ops
- analytical mindset
- comfort using data to measure impact
- ability to build reports and dashboards
- ability to iterate quickly on what works
Desired Qualifications
- MBA or advanced degree
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.