Senior Field Marketing Manager
$127,000–$140,000 year
Remote
Job Summary
Own the end-to-end strategy, planning, and execution of field programs across the western US, including executive dinners, roundtables, workshops, conferences, and roadshows targeting benefits consultants, brokers, and HR Benefits leaders. Build and manage a regional field marketing calendar in partnership with sales leadership to prioritize markets that accelerate pipeline and deals. Own pipeline targets tied to field marketing, design engagement strategies to maximize registration-to-attendance conversion, and partner with sales and BDR teams to drive strong attendance from priority accounts. Manage sponsorships, venue relationships, and third-party event investments with a bias toward efficiency and measurable ROI. Track program metrics, report on pipeline sourced, and build scalable playbooks for field programs. Apply an AI-first mindset using tools like Claude Code to automate repetitive tasks and improve consistency. Fully remote with up to 50% travel required; based in Mountain or Pacific time zones near a major airport.
Required Qualifications
- 5-7 years of field marketing experience
- prior field marketing experience at a technology company
- proven track record of driving pipeline through field programs
- think in terms of pipeline and revenue, not just attendance
- Healthcare, benefits, or HR-tech audience experience
- highly self-directed, execution-oriented mindset
- consistently deliver quality results on complex programs
- create the workflows, standards, and tools the function runs on
- move fast without waiting to be told what to do
- Strong prioritization and project management skills
- ability to optimize across speed, cost, and quality
- juggle multiple programs, regions, and stakeholders at once without losing the objective
- Excellent stakeholder skills
- build strong relationships
- communicate concisely and compellingly
- equally effective influencing sales leaders
- collaborating with marketing peers, vendors, and external partners
- A solid command of the data
- interpret program metrics and pipeline KPIs
- extract the signal from the noise
- use it to prioritize the markets and accounts that matter most
- Comfort with the event and marketing tech stack
- Salesforce
- HubSpot
- Swoogo
- or similar
- continuous drive to improve ROI through better tools, automation, and process
- Must be based in the Mountain or Pacific time zone
- live near a major airport
- up to 50% travel to run events and programs
- fully remote
Desired Qualifications
- Experience using AI to work smarter
- look for ways to automate the repetitive, raise quality, and scale your impact
- eager to grow these skills with us
- comfort with Claude Code specifically
- A desire to be a part of a high-performing, mission-driven team
- operates with intense urgency
- a strong sense of individual accountability
- a commitment to authentic feedback
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