Senior Field Marketing Manager, East Coast, US
$170,300–$200,300 year
RemoteUnited States
Job Summary
Own field marketing strategy and execution for a defined AMER region, setting market priorities and program mix across the U.S. Translate strategy into a regional plan supporting Commercial and Enterprise growth, managing events including trade shows, vendor-led programs, and account-focused experiences. Design tailored programs for executive and practitioner audiences, pilot differentiated ideas, and determine what to refine, scale, or stop. Build relationships across SDRs, AEs, sales leaders, and partners to drive alignment, while owning end-to-end execution from planning to post-program optimization. Measure performance through meetings, engagement, and pipeline contribution, bringing clear investment recommendations to leadership. This role requires 25–35% travel and 7+ years of B2B field marketing experience.
Required Qualifications
- 7+ years of experience in B2B field marketing, regional marketing, event marketing, or integrated marketing
- A track record of leading in-person and virtual programs that drive pipeline and revenue growth
- Experience building programs for executive and practitioner audiences
- Strong relationship-building skills and the ability to earn trust quickly across sales, marketing, vendors, and external partners
- Sound judgment on program mix, audience strategy, and where to invest time and budget for the greatest impact
- A creative mindset paired with strong execution, follow-through, and measurable results
- Comfort operating in a fast-paced environment where some processes are still being built or refined
- This role requires travel across the assigned region based on event cadence and business needs
- Excellent communication, organization, and project management skills
- Willingness to travel 25–35% for Drata and partner events, conferences, team offsites, and other in-person company engagements
Desired Qualifications
- Experience in B2B SaaS, cybersecurity, compliance, or a related technology space is preferred
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