Senior Field Marketing Manager
HybridLondon, England, United Kingdom
Job Summary
Own and execute fully integrated, multi-channel marketing plans across the DACH, NEUR, and APAC regions to drive demand generation, land new logos, and achieve new business pipeline targets. Develop and run Account-Based Marketing programs in partnership with sales, identifying high-value accounts and accelerating pipeline progression. Translate global campaigns into regional digital roadmaps while aligning with GTM leaders to develop EMEA priorities using a data-driven approach. Monitor marketing performance to optimize strategies and maximize ROI against revenue objectives. This hybrid role is based in London with two days in-office weekly. Candidates must have native German proficiency, 10+ years in B2B enterprise marketing, and ability to travel up to 25%.
Required Qualifications
- 10+ years of experience in Field, Partner, or Channel Marketing in a B2B enterprise technology environment
- Proven track record delivering regional demand generation programs that achieve pipeline targets, with measurable results across top, mid, and bottom of funnel
- Experience developing and executing ABM programs, including partnering with sales to define target account lists and drive personalized engagement at scale
- Cross-functional program management experience executing integrated marketing programs, including with enterprise partners such as SAP, Google Cloud, or GSIs
- Strong written and verbal communication skills, with experience presenting marketing strategy and performance to senior stakeholders and customer audiences
- Native proficiency in German
- Ability to travel up to 25%
- Demonstrated proficiency in leveraging AI tools (e.g., Claude, Gemini, ChatGPT, Copilot) to solve real-world business challenges, drive measurable outcomes, or streamline workflows
- A bachelor's degree or equivalent related working experience
- Fluent in English and German (C1 level or above)
Desired Qualifications
- Metrics-driven and analytical you translate data into clear insights and use them to make fast, informed investment decisions
- Collaborative and skilled at building alignment across GTM, sales, and marketing to move programs forward with shared accountability
- Proactive and solutions-oriented, anticipating obstacles and operating with urgency in a fast-paced, high-growth environment
- Familiar with applying marketing technologies including Salesforce, Tableau, 6Sense, HockeyStack, Asana, and event platforms such as Zuddl to manage programs and measure results
- Adaptable and comfortable navigating ambiguity, iterating quickly based on market feedback and performance data
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