Senior Field Marketing Manager
$110,000–$110,000 year
On-siteBroomfield, Colorado, United States
Job Summary
Own the annual demand-events calendar and budget across in-person field events, executive roundtables, and webinars, deciding formats and ranking ROI against cost per opportunity. Run pre-event campaigns with Growth and Content to populate target lists and drive meeting bookings, then manage on-site logistics, live demos, and clean lead capture. Execute post-event conversion through fast follow-up sequences and contextual handoffs to sales, ensuring attribution holds across the portfolio. Manage vendors, contracts, and the shared event-assets line while measuring scorecards to kill or double-down on programs by the numbers. Coordinate regional account-based field plays with sales for priority accounts. Ability to lift up to 50 lbs regularly and travel up to 40%. Join a profitable fintech platform serving 300+ clients to transform how money moves.
Required Qualifications
- 6+ years of experience in B2B field, events, or integrated demand marketing
- Experience owning an event portfolio end to end – including budget and ROI decisions
- Experience spanning both in-person events and digital/webinar programs
- Ability to run an executive-engagement or roundtable program
- Ability to run a webinar program with real pipeline accountability
- Strong project and logistics management under deadline
- A demand mindset – measuring everything by pipeline and opportunities created, not attendance
- HubSpot proficiency
- Experience partnering closely with RevOps on capture and attribution
- Salesloft familiarity
- Comfort with a webinar program
- Strong AI-assisted workflow
- Ability to lift and carry up to 50 lbs regularly and up to 75 lbs occasionally
- Ability to travel up to 40%
Desired Qualifications
- Ideally in regulated, complex, or fintech/payments categories
- Experiential/booth design sense and speaking-program management
- Experience marketing into utilities, energy, or other regulated buyers
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