Senior Experience Strategist
HybridLondon, England, United Kingdom
Job Summary
Lead strategic direction for retail and spatial projects by researching consumer behavior, mapping end-to-end customer journeys, and partnering with 3D designers and architects to shape buildable brand experiences. Craft compelling stories, strategic briefs, and experience frameworks that win client buy-in and inspire award-winning creative work. Mentor junior strategists and designers while managing direct reports through regular check-ins and career development chats. Keep projects on track strategically, utilizing AI tools to accelerate research and sharpen insights. Work within a hybrid model of four days in the office for Landor, a WPP company, to help clients navigate change and deliver transformational growth.
Required Qualifications
- Proven experience in experience strategy, retail planning, or spatial strategy
- Strong skills in running qualitative research, competitor audits, and analysing physical site behaviours
- A clear understanding of customer journeys and how people naturally move through and interact with physical environments
- Natural storytelling skills with the ability to turn raw data and research into simple, inspiring strategic narratives
- Confidence leading client conversations, presenting big ideas, and influencing senior stakeholders
- A collaborative mindset and experience working side-by-side with 3D designers, spatial teams, and external specialists
- Passion for retail design, hospitality, environmental branding, and emerging consumer behaviours
- An eye for how digital technology, lighting, and materiality enhance physical brand spaces
- Experience managing or mentoring junior team members with a focus on supportive leadership
- Familiarity with research tools, strategic mapping frameworks, presentation tools (Keynote/PowerPoint), and AI-driven insight software
- Teams in the office around four days a week
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