Senior Executive- Performance Media
On-siteGurugram, Haryana, India
Job Summary
Plan, execute, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram). Develop media strategies aligned with branding objectives, including awareness, reach, engagement, video views, and traffic. Manage campaign setup, audience targeting, bidding strategies, budget allocation, and ad scheduling while monitoring daily performance against KPIs such as CPM, CPC, CTR, VTR, Reach, Frequency, and Brand Lift. Collaborate with planning, strategy, creative, and analytics teams to ensure seamless execution. Analyze performance, generate insights, and present actionable recommendations. Conduct A/B testing for creatives, audiences, placements, and bidding strategies. Implement tracking, conversion measurement, pixels, and UTM tagging. Maintain documentation, pacing reports, and post-campaign analysis.
Required Qualifications
- 3+ years of hands-on experience managing Google Ads and Meta Ads campaigns
- Strong understanding of branding campaigns, digital media planning, and campaign execution
- Experience managing budgets and optimizing campaigns for branding KPIs
- Familiarity with Google Analytics (GA4), Google Tag Manager, Meta Events Manager, and campaign tracking
- Strong analytical skills with proficiency in Excel/Google Sheets and reporting dashboards
- Excellent communication and stakeholder management skills
- Ability to work in a fast-paced agency environment managing multiple client accounts
Desired Qualifications
- Experience working in a media agency or digital advertising agency
- Google Ads and Meta Blueprint certifications are preferred
- Exposure to DV360, Campaign Manager 360, or other ad tech platforms is an added advantage
- Experience working with large enterprise or FMCG, Auto, Retail, or BFSI brands is desirable
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