Senior Executive - A&P (Event) of Hanoi Centre
On-site · Hanoi, Hanoi, Vietnam
Job Summary
Senior Executive/Deputy Manager, Event will support Hanoi Centre Advertising & Promotions on all marketing activities and consumer events/activations. Responsibilities include planning, implementation and follow-up for various marketing activities and events to drive traffic to the mall and boost sales; prepare event KPIs to follow up and analyse efficiency and ROIs; collaborate with tenants, designer, and digital team to produce relevant content for marketing activities; identify partnership opportunities with trade/media stakeholders; boost brand awareness through PR, magazines, articles, bloggers; manage event agency (as appointed), production, budgets and schedules; secure license applications for promotional events; handle other marketing-related projects as assigned. The role requires relevant event/PR experience, strong media relationships, English and Vietnamese copywriting skills, excellent communication, creativity, detail orientation, multi-tasking, ability to work under pressure, and proficiency in Office tools and AI applications.
Required Qualifications
- Relevant and proven experience in events/consumer activation/PR
- Good relationship with local media (print, online, blogger/facebookers etc.)
- Good command of English and excellent Vietnamese copywriting
- Excellent communication skills, customer & result-oriented
- Creative and innovative thinker
- Highly detail oriented with superb organizational skills
- Strong ability to multi-task
- Calm individual who can operate under pressure and deadlines
- Proficiency in Microsoft Office Suite (Word, Excel, Outlook) and AI tools
- Ability to catch new trend quickly, analyse data and market insights
- Proven ability in problem-solving, planning, management and leadership skills
- Attentive to details, accountable and motivated
- A team player with the ability to work independently
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