Senior Event Marketing Manager
$60,000–$60,000 year
On-siteFlowery Branch, Georgia, United States
Job Summary
Manage and execute event marketing initiatives across up to three offices, recruiting, training, and scheduling team members to exceed booked, issued, and sales targets. Lead weekly lead generation activities by attending home shows, fairs, and festivals to educate customers and schedule appointments, while developing localized retail partnerships and optimizing community sponsorship programs. Identify and schedule events with REMM approval, overseeing the entire booking process from contracts to inventory management. Maintain strict adherence to productivity metrics including a 90% set rate, 75% meeting rate, and 14% close rate, ensuring timely submission of all payroll, leads, and reporting paperwork. Project a favorable company image while following all Human Resources policies and best practices.
Required Qualifications
- Manage and execute event marketing initiatives and team", "Lead generation best practices", "Event participation/sponsorship", "Retail partnership", "Community outreach", "Recruit and develop team", "Training, scheduling, and managing up to and including separation of employment", "Execute and manage lead generation activities weekly", "Attend home shows, fairs, festivals, etc.", "Educating customers and scheduling appointments", "Develop assigned territory", "Find, research, identify, and sc...
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