Senior Event & Brand Activation Manager (m/w/d) – DACH
$3,000–$3,000 year
On-siteSalzburg, Salzburg, Austria or Gütersloh, North Rhine-Westphalia, Germany
Job Summary
Develop event and brand activation strategies for the DACH region by translating market trends into actionable concepts and leading innovative B2C and B2B event implementations. Conceive and execute premium customer experiences that strengthen brand positioning while managing project budgets and coordinating with internal teams and external agencies. Evaluate event success through KPIs and brand tracking data to drive continuous improvement and support strategic partnerships with premium influencers. Ensure high-quality, brand-compliant delivery across all activations while maintaining close collaboration with marketing communications.
Required Qualifications
- successfully completed study in the field of marketing, communication, event management or a comparable field
- at least five years of professional experience in the field of brand activation, event marketing or marketing communication
- preferably in a premium or brand environment
- demonstrable experience in the development and implementation of strategic event and activation concepts
- experience in working with brand ambassadors and content creators
- pronounced project management competence and experience in managing complex, cross-departmental projects
- strategic thinking
- ability to fit into a corporate structure
- combining creativity with high implementation strength
- structured work style
- independent work style
- high quality standard
- pronounced can-do mentality
- fluent German
- fluent English
- travel readiness of approximately 20%
Desired Qualifications
- experience in the field of brand activation, event marketing or marketing communication – ideally in a premium or brand environment
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