Senior Email Marketing Specialist
HybridLivonia, Michigan, United States
Job Summary
Lead development and optimization of acquisition email campaigns from strategy through execution, managing the full lifecycle including technical and creative proofing, deployment, and monitoring. Conduct quality assurance testing to ensure tracking links, images, and segmentation function correctly across clients while overseeing deliverability. Partner with IT to build new functionality and expand into SMS programs, then monitor performance metrics to generate actionable insights for continuous improvement. Identify new strategies and opportunities to meet monthly sales targets, leading experimentation practices from hypothesis to measurement.
Required Qualifications
- Bachelor's degree in Marketing, Advertising, Communications, Business or similar field of study
- Minimum of ten (10) years of professional experience in digital marketing or email marketing
- Five (5) years of hands-on experience writing campaign workflows in Adobe Campaign
- Advanced knowledge and understanding of email and deliverability best practices, segmentation and personalization
- Proficient in HTML, CSS, and JavaScript development for email design and customization
- Experience leading an email experimentation practice across the full testing lifecycle. This includes development, execution, and measurement of A/B and multivariate tests
- Experience integrating email programs with other direct channels including but not limited to direct mail, search, display, and social media
- Proficient in Microsoft Excel, PowerPoint, and Word
- Knowledge of relevant regulations and compliance requirements (e.g. CAN-SPAM, GDPR)
- 8–10 years Advanced knowledge and understanding of email and deliverability best practices, segmentation and personalization
- 5–7 years Proficient in HTML, CSS, and JavaScript development for email design and customization
- Minimum 5 years' Experience integrating email programs with other direct channels including but not limited to direct mail, search, display, and social media
- Insurance or Financial Services industry experience is highly desirable
- Email Marketing, Marketing Automation and/or Digital Marketing Certified
- Experience with Power BI for data analysis and reporting
- While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hands to finger, handle, or feel, talk, hear and concentrate
- Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus
- This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements
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