Senior Email Marketing Designer & Creative Strategist
$79,997–$92,997 year
RemoteUnited States
Job Summary
Own the end-to-end creative strategy and execution of complex B2C email campaigns, leading initiatives from initial intake through design, stakeholder alignment, and final delivery. Personally design sophisticated, responsive email experiences using Figma while writing, refining, and approving persuasive copy including subject lines, headlines, and calls to action. Establish creative vision based on business objectives and brand strategy, ensuring flawless grammar, tone, and message clarity across all materials. Present executive-ready rationales to senior stakeholders, negotiate conflicting feedback, and partner with marketing and product leaders to align campaigns with broader strategic direction. Manage multiple high-visibility campaigns with minimal oversight, identify risks early, and champion best practices for visual hierarchy and accessibility. Use performance data and experimentation results to guide creative decisions, improve campaign effectiveness, and develop reusable templates and standards.
Required Qualifications
- 8–10+ years of experience in email marketing, digital design, integrated marketing, advertising, or a related creative discipline
- Advanced hands-on proficiency with Figma or a comparable UI/UX or digital-design platform
- Extensive experience designing and leading B2C email campaigns
- Demonstrated ownership of the complete email creative lifecycle
- Strong portfolio showing sophisticated visual design and clear personal ownership
- Expert understanding of email-marketing strategy, creative best practices, and customer-engagement principles
- Exceptional copywriting, editing, and proofreading skills
- Ability to connect visual design and messaging to broader campaign and business objectives
- Experience presenting creative work and recommendations to senior stakeholders
- Ability to influence decisions, negotiate feedback, and defend creative rationale
- Strong understanding of brand strategy and user-centered design principles
- Experience using campaign metrics and experimentation results to drive creative improvements
- Ability to independently manage multiple complex or high-visibility campaigns
- Strong project-management, stakeholder-management, and communication skills
- Experience establishing or improving creative standards, templates, and processes
- Ability to operate effectively in a fast-paced, ambiguous, and highly collaborative environment
- Bachelor's degree in marketing, design, communications, or equivalent professional training
Desired Qualifications
- Experience in an advertising agency, creative agency, or large-scale consumer marketing organization
- Experience supporting global brands and campaigns reaching millions of customers
- Experience providing creative direction or mentoring other designers
- Experience building reusable email templates or scalable creative systems
- Strong knowledge of lifecycle marketing, CRM strategy, and customer-journey communications
- Experience with email accessibility and responsive-design standards
- Experience leading subject-line, messaging, layout, visual, or call-to-action testing
- Familiarity with email campaign platforms and their technical design limitations
- Experience working within agile creative-development workflows
- Familiarity with ClickUp or another project-management platform
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