Senior Editor, Food and Homeware (SA)
HybridCape Town, Western Cape, South Africa
Job Summary
Lead a dedicated content squad of writers, creatives, and performance experts to drive traffic and engagement for leading food, chocolate/confectionery, and homeware brands across the EMEA region. Own end-to-end editorial strategy, developing search-optimised content plans, auditing web assets for quality and discoverability, and advising on UX/UI integration. Strategise AI visibility and LLM-generated answers, collaborate with social and PR teams to align narratives, and manage multi-market content strategies with cultural precision. Train internal teams on best practices, liaise with creative production for on-time delivery, and lead performance reporting to inform ongoing strategy. Contribute editorial expertise to wider client portfolio projects as needed.
Required Qualifications
- At least 5 years in a lead editorial role on a consumer-facing website
- hands-on editing experience
- strong working knowledge of search and AI
- Deep knowledge of the food, confectionery and homeware sectors
- experience writing and editing food content
- familiarity with homeware, home fragrance or lifestyle content
- Experience working across both B2B and B2C audiences
- clear understanding of how content strategy, tone and objectives shift between the two
- Experience in omnichannel content strategy and planning
- track record of leading teams in multi-platform content creation
- A solid understanding of how large language models (LLMs) work
- understanding of the growing role of content in AI visibility, AI Overviews and LLM-generated discovery
- Experience advising on UX and UI
- understanding of how editorial content and digital experience intersect
- ability to brief and influence design and product teams accordingly
- Proven experience collaborating with social and PR teams
- ability to align content, amplify brand messaging and ensure cross-channel coherence
- Experience working across multiple markets
- ability to develop content strategies that scale internationally
- Experience in localisation and transcreation
- an adaptable editorial sensibility
- willingness to flex into new briefs when needed
- Experience working closely with and managing FMCG client stakeholders
- confidence to present strategy and push creative thinking
- Excellent understanding of web insights and reporting
- including social listening and competitor benchmarking
Desired Qualifications
- familiarity with homeware, home fragrance or lifestyle content
- Proficiency in SEMrush and Google Analytics
- Experience in localisation and transcreation
- Comfort working across different categories and sectors
- an adaptable editorial sensibility
- willingness to flex into new briefs when needed
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