Senior Ecommerce Manager, Amazon

Job Summary

Required Qualifications

• •Strategic Management & Implementation
• •Collaborate with cross-functional teams to implement and manage product launch strategies on Amazon
• •Proactively manage and optimize listings to increase sales and maximize revenue
• •Ownership of a discount/promotional calendar, set up all promotions across all brands, analyze details at the item level for profitability, inventory availability, and sell through
• •Vendor Compliance & Relationship Management
• •Ensure compliance with Amazon's rules, regulations, and standards
• •Stay updated with Amazon's policy changes and ensure their proper implementation within the team
• •Liaise and negotiate with Amazon's vendor management team to ensure optimal terms for product listings
• •Foster strong relationships with key stakeholders within Amazon
• •Stay abreast of all changes to the Amazon platform; ensure the company is poised to benefit from any feature/product/tool releases to improve productivity and leverage growth opportunities
• •Monitor Amazon product catalog of 2,500+ SKUs and maintain products' health ensuring correct items are set up, selling, and are in the best condition possible
• •Execute product page maintenance and digital asset execution
• •Track and analyze ASIN performance, rankings, ratings, and customer reviews
• •Build actionable insights from Amazon and other marketplace data analytics to inform strategy
• •Review competitor product listings to identify best practices, new product opportunities, and areas in need of improvements
• •Ability to spot trends and turn insights into actionable items
• •Analyze sales performance on a weekly basis, prepare internal reports, and monitor key metrics such as daily run rate, glance view rate, and conversion rate
• •Conduct business analysis and turn complex data into tangible reports
• •Assist demand planning department with forecasting, and weekly reviews of product demand changes, adjusting procurement schedule as necessary
• •Own product pricing and conduct ROI reviews on major promotions/initiatives
• •Develop and continuously refine an AMS/PPC/DSP strategy to drive profitable growth, ensuring customer acquisition costs fit within product margin model
• •Liaise with Amazon to ensure all paid efforts are running smoothly, with an emphasis on ROI
• •Manage products to include in Ads that align with company focus
• •Analyze advertising methods, generate new ideas, and execute them independently
• •Work to improve overall operating procedures with cross-functional departments
• •Coordinate and manage projects related to the Amazon platform such as new feature or tool implementation
• •Collaborate with the IT team to troubleshoot technical issues that might arise on the Amazon platform
• •Assist Order processing with weekly PO drops
• •Forecast, measure dynamic growth, and plan procurement
• •Upload and optimize product listings, content, visual assets, and conversion rates
• •Oversee Digital Content Specialist and establish standard operating procedures and strategies to ensure success
• •Collaborate with all brand teams to ensure all content and imagery is on plan for every item launching
• •Execute merchandising strategy, harvest keywords, and create SEO enriched content
• •Train and mentor the team in areas such as operational efficiency, data analytics, Amazon's vendor guidelines, and the company's business objectives
• •Develop and execute a plan for team growth and career development
• •Hybrid role working remote and in the Greater Los Angeles area