Senior E-Commerce Specialist
HybridJohannesburg, Gauteng, South Africa
Job Summary
Plan, execute, and optimise paid media campaigns across Meta, Google, and TikTok while managing significant monthly budgets and ROAS targets. Own the on-site conversion roadmap by identifying friction points, running A/B tests, and collaborating with design teams to implement landing page and checkout improvements. Manage lifecycle marketing flows and segmentation via Klaviyo to drive revenue from owned channels. Oversee Shopify Plus storefronts across the UK, US, and EU, coordinating localisation efforts and international fulfilment processes. Act as the Director's right hand by preparing board-level reports, managing agency relationships, and project-managing cross-functional initiatives.
Required Qualifications
- 3–8 years of hands-on experience in e-commerce / DTC marketing, ideally within fashion, jewellery, or luxury lifestyle
- Proven track record managing and scaling paid campaigns across Meta, Google, and TikTok with six-figure monthly budgets
- Deep Shopify / Shopify Plus expertise, including multi-store, multi-currency setups
- Strong CRO mindset with experience running structured testing programmes
- Proficiency with email marketing for email lifecycle marketing
- Experience operating across at least two international markets (UK, US, or EU)
- Strong analytical skills with fluency in GA4, platform ad managers, and reporting/BI tools
- Excellent communication and organisational skills; comfortable working directly with senior leadership
Desired Qualifications
- Experience with affiliate, influencer
- Familiarity with Shopify app ecosystem (e.g. Rebuy, Gorgias, Cart systems)
- Background in creative direction or briefing for ad content and UGC
- Knowledge of international tax, duties, and GDPR compliance for e- commerce
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