Senior Director, Programmatic Strategy & Operations
$200,000–$220,000 year
Hybrid · New York City, New York, United States
Job Summary
Own and drive the programmatic monetization strategy across Web, App, Video, Newsletter, and Audio for The New York Times, balancing revenue growth with reader experience and advertiser outcomes. Define long-term vision for programmatic, align stakeholders, and ensure the right technology, partners, and processes are in place. Lead a high-performing team across Revenue Operations, Sales Enablement, Product, and Finance; lead executive-level advisory on programmatic trends; negotiate with SSPs/DSPs and other ad tech vendors; develop rate cards and optimize yield across direct-sold, PMP, and open exchange channels; build dashboards and measurement frameworks to inform forecasting, pricing, and revenue planning; represent the company at industry events and maintain a privacy-safe monetization strategy in evolving regulatory environments.
Required Qualifications
- 8+ years of experience in digital advertising, with at least 6+ years focused on programmatic monetization at a premium publisher, platform or agency.
- 5+ years of experience leading high-performing teams, including people managers, in revenue operations, yield management or programmatic strategy.
- Deep expertise with the programmatic ecosystem, including SSPs, DSPs, ad servers, header bidding and identity / addressability solutions.
- Demonstrated experience building and executing programmatic yield strategies across direct-sold, PMP and open exchange channels.
- Advanced analytical skills and fluency with data tools (e.g., Excel, BI dashboards); comfort using data to inform decisions and communicate trade-offs to senior stakeholders.
- Experience partnering with Finance and Strategy teams on forecasting, pricing, and revenue planning.
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