(Senior) Director, Product Marketing - RCM
RemoteArizona, United States or Texas, United States
Arizona, United States or Texas, United StatesRemoteFull TimeSenior Level
Full TimeSenior Level
Job Summary
Develop RCM portfolio positioning, messaging, and sales enablement while building the content development engine and proof systems. Lead market, customer, competitive, and performance insights to drive customer acquisition, revenue growth, and portfolio expansion. Provide product marketing support for demand generation and account-based marketing, partnering closely with Product, Sales, Customer Success, and executive stakeholders. Translate market and customer insights into strategies and tools that help win new business and strengthen relationships within the healthcare technology sector.
Required Qualifications
- 8+ years of B2B product marketing, solution marketing, healthcare marketing, content marketing, sales enablement, or go-to-market experience
- Experience developing positioning, messaging, value propositions, buyer personas, launch plans, sales tools, campaign content, proof points, and competitive intelligence
- Experience creating content and sales enablement for long-cycle, multi-stakeholder enterprise sales processes
- Experience supporting demand generation through message strategy, content development, campaign briefs, buyer insights, proof points, and sales follow-up materials
- Experience partnering closely with Sales, Demand Generation, RevOps, Product, Customer Success, and executive stakeholders
- Experience in revenue cycle management, healthcare technology, healthcare services, SaaS, tech-enabled services, or complex enterprise healthcare sales
- Experience targeting health system buyers, including revenue cycle, finance, CFO, managed care, patient access, patient financial services, denials, underpayments, or healthcare operations leaders
- Valid government-issued photo ID
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