Senior Director, Product Marketing & Market Activation

Senior Director, Product Marketing & Market Activation responsible for leading the global go-to-market launch of Unit4’s AI-native architecture, translating complex technical innovation into clear economic value stories, aligning Product, Sales, Customer Success and Services around a unified revenue-focused launch, building and leading a product marketing function, shifting messaging to outcomes and economic impact, establishing scalable GTM disciplines, and integrating demonstration services to drive pipeline and wins. The role involves leading analyst relations, shaping market perception as a leader in AI-driven ERP for midmarket service organizations, and partnering with Sales to optimize pipeline velocity and win rates. This position offers remote work in Spain, Portugal, or the UK and requires senior-level product marketing leadership experience in B2B SaaS/enterprise software.