Senior Director, Product Marketing

Architect and execute the end-to-end go-to-market playbook for all new products, features, and major updates introduced to the Kepler Intelligence Platform. Proactively analyze platform data alongside product teams to identify gaps in user adoption, establishing marketing intervention frameworks, updated training modules, and strategic feature repositioning to maximize internal and external utilization. Partner closely with Marketing and PR teams to author external product announcements, draft press releases, and pitch narratives that position the platform at the cutting edge of marketing technology. Build comprehensive internal buzz, education, and change management strategies around platform updates to ensure client-facing teams are proud and evangelizing features. Collaborate directly with account teams to capture product effectiveness data, translating platform metrics into highly credible, external-facing case studies. Arm client-facing and business development teams with world-class sales collateral, capabilities decks, and objection-handling materials to confidently pitch the platform's unique value proposition. Serve as the critical feedback loop, acting as the "voice of the market" back to Product Management and Engineering to ensure the technical roadmap directly aligns with client demand and agency growth.