Senior Director - Planning
HybridGurugram, Haryana, India
Job Summary
Lead integrated media strategy and client partnerships for a key account by translating business objectives into insight-led plans that drive measurable commercial outcomes. Develop annual business plans, campaign roadmaps, and product launches while collaborating with specialists across Planning, Investment, Commerce, and Technology to ensure seamless execution. Act as a trusted advisor to senior stakeholders, championing the adoption of WPP Open and AI-enabled planning capabilities to deliver future-ready marketing solutions. Mentor a high-performing team, foster innovation, and support new business pitches through proactive strategic recommendations. Work within the Client Leadership & Planning practice at WPP Media's global media collective, utilizing audience intelligence and data analytics to maximize marketing effectiveness across offline, digital, and emerging channels.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, Advertising, or a related discipline
- 14+ years of experience in Media Planning, Client Leadership, Integrated Communications, or Strategic Marketing, including experience in a senior leadership role
- Proven experience managing large client portfolios and developing integrated media strategies across traditional and digital channels
- Strong understanding of media planning, media buying, audience measurement, brand investment, and marketing analytics
- Demonstrated success leading cross-functional teams, mentoring talent, and driving business growth
- Extensive experience in integrated media planning, client leadership, and strategic communications
- Deep understanding of offline and digital media ecosystems, audience planning, marketing effectiveness, and business strategy
- Strong commercial acumen with the ability to translate business objectives into integrated marketing solutions
- Excellent analytical, problem-solving, and strategic thinking capabilities
- Outstanding stakeholder management, client servicing, and relationship-building skills
- Strong presentation, storytelling, and executive communication skills with experience engaging senior client stakeholders
- Proven ability to lead multidisciplinary teams within a fast-paced, collaborative environment
Desired Qualifications
- A postgraduate qualification or MBA
- Experience working with leading brands across automotive, FMCG, technology, or similar sectors
- Strong understanding of AI-enabled planning tools, audience intelligence platforms, and data-driven marketing methodologies
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