Senior Director, Paid Media & Digital
$165,000–$185,000 year
HybridNew York City, New York, United States or New York, United States
Job Summary
Lead strategic ideation sessions and build measurable paid digital campaigns for Fortune 100 clients, universities, and non-profits across public affairs, policy, and corporate branding. Analyze client strategies, manage full funnel multi-channel engagement on social, video, email, web, and mobile, and translate complex data analytics into actionable recommendations using platforms like Data Studio or HubSpot. Mentor a team of strategists to deliver outcomes-focused solutions while fostering a digital-first culture through training on emerging tools and tactics. Present strategic narratives in formal pitches and client meetings to drive online advocacy and campaign objectives.
Required Qualifications
- Bachelor's degree or higher in advertising, marketing, business, or similar area
- 7+ years of experience in digital planning/strategy with progressive levels of responsibility
- 5+ years of previous management experience
- Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
- Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
- Proven ability to strategically plan digital initiatives that align with clients' strategic goals, KPIs and outcomes across a varying range of digital campaign budgets
- Expert level knowledge of paid advertising tactics, including but not limited to paid search, programmatic display, social, and video channels
- In platform knowledge and campaign execution experience
- Experience in marketing automation, conversion rate optimization, and advance audience targeting
- Experience translating highly technical information into presentable and digestible formats that educate and enlighten non-technical internal and external stakeholders via datastudio, hubspot, or other metrics reporting platform
- Fundamental understanding of web and app development, mobile optimization, measurement and analytics, internet technology, UI/UX, content strategy
Desired Qualifications
- graduate degree
- agency experience
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