Senior Director, Paid Marketing (Remote)
$180,000–$230,000 year
HybridWashington, District of Columbia, United States or Washington, United States
Job Summary
Define and own the multi-year vision and quarterly roadmap for paid search and paid social across Google, Bing, Meta, TikTok, LinkedIn, and Reddit. Set and manage budget allocation to maximize ROI while leading a team of channel managers, analysts, and specialists. Drive day-to-day campaign performance through creative testing, audience strategy, bid management, and landing page experimentation. Build a culture of hypothesis-driven experimentation and deploy automation opportunities like smart bidding and dynamic creative to scale efficiently. Implement advanced attribution models and partner with Data Science to refine LTV/CAC calculations and build lead scoring systems. Own paid marketing reporting, including dashboards and executive updates, while collaborating with Product, Partnerships, Legal, and Design to align acquisition funnels and produce performance-grade assets. Manage an eight-figure annual spend with a bias for action and intellectual honesty about campaign results.
Required Qualifications
- Minimum of ten (10) years of paid marketing experience
- 4 years leading teams at the Director level or above
- Bachelor's degree in a related field or equivalent experience
- Demonstrated track record of scaling paid search and paid social programs at meaningful budget levels (eight-figure annual spend or more)
- Deep technical fluency with major ad platforms and analytics tools
- Strong command of attribution methodology — MMM, MTA, incrementality testing
- Comfort partnering with Data Science on statistical concepts: causal inference, geo-experiments, holdout design
- Experience driving automation through APIs, scripts, or third-party tools
- Excellent communicator who can translate complex measurement concepts for executives and align cross-functional partners
- Bias for action, strong commercial instincts, and intellectual honesty about what's working and what isn't
- Strong preference for New York or Washington, DC based applicants to work a hybrid schedule in those office locations
- Remote applicants will be considered
Desired Qualifications
- Background in a variety of lead gen marketplaces
- Experience in financial services categories, particularly insurance
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