Senior Director of User Acquisition and Growth (Remote)
On-siteLos Angeles, California, United States
Job Summary
Lead scalable, efficient user acquisition as the marketing lead in the Growth Pod, defining end-to-end strategy across paid and organic channels including App Store Optimization, affiliates, and product-led mechanics. Own accountability for marketing investment efficiency by driving forecasting based on LTV, CAC, and viral coefficient performance to reduce blended CAC over time. Partner directly with Product and Engineering to prioritize features that drive product-led acquisition, while leveraging the 5M+ family community through UGC loops and social sharing prompts. Oversee strategy and budget optimization for paid channels alongside content-led acquisition, and champion rapid, statistically sound A/B testing across acquisition channels and product surfaces. Report to the VP of Brand Marketing and serve as the primary marketing principal within the cross-functional Growth Pod.
Required Qualifications
- 10+ years of progressive growth experience in consumer subscription
- 4+ years in senior leadership managing Director-level reports
- Proven mastery across both paid (SEM, Paid Social, Programmatic) and organic (SEO, Content, ASO) acquisition
- Track record of growing both paid and organic channels with real before/after numbers
- Expert proficiency in data, analytics, and BI tools
- Strong command of attribution modeling, unit economics, and viral loop modeling
- Proven ability to thrive in a Series B/C environment
- Resourceful, execution-oriented, and obsessively focused on LTV:CAC
- Demonstrated success influencing product and engineering roadmaps as a core member of a Growth Pod or cross-functional team
- Full Funnel Ownership: Define the end-to-end user acquisition growth strategy across paid and organic (including App Store Optimization, affiliates, and product)
- Own accountability for marketing investment efficiency
- Lead, mentor, and align direct reports executing across paid, organic, and growth channels under a unified acquisition strategy
- Partner directly with Product and Engineering to prioritize features that drive product-led acquisition
- Leverage Huckleberry's 5M+ family community as a growth asset
- Serve as the strategic marketing leader within the Growth Pod
- Build attribution that captures paid, organic, and viral acquisition in a unified view
- Champion rapid, statistically sound A/B testing across acquisition channels and product surfaces
- Oversee strategy and budget optimization for paid channels (SEM, Paid Social, Programmatic)
- Direct content strategy to maximize SEO-driven growth
- Directly own App Store Optimization to maximize organic app downloads
- Strategically manage the Affiliate Marketing agency for brand compliance and efficient, high-quality user volume
- Must be available for full-time employment in CA, DE, GA, IL, MA, MI, NV, NY, OR, TX, WY, and VA
Desired Qualifications
- Hands-on experience designing and shipping referral programs, viral invite loops, or other in-product growth mechanics
- Fluency to speak to k-factor, referral conversion rates, and how they have been moved
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