Senior Director of Marketing
$120,800–$160,050 year
RemoteCalifornia, United States or Arizona, United States
Job Summary
Own the Casago brand by setting national strategy, governing visual standards, and stewarding the franchise marketing fund to drive network-wide impact. Partner with Franchise Operations and web teams to build homeowner awareness and guest demand through paid media, SEO, and lifecycle strategies. Deploy AI-first systems and turnkey local marketing playbooks to enable franchisees, while owning dashboards that track CAC, ROAS, and owner LTV. Lead and grow a high-leverage marketing team and vendor partners in a 100% remote role reporting directly to the COO. Build the plane while flying it in a fast-moving, lean environment where you cut the fluff and ship results.
Required Qualifications
- 10+ years in marketing
- 5+ years leading teams
- Track record of owning both brand and performance/demand generation at scale
- Experience in a multi-location, franchise, marketplace, hospitality, travel, or real estate environment
- Marketing to two audiences at once (supply and demand)
- Hands-on experience managing a franchise marketing fund, co-op ad fund, or pooled marketing budget
- Transparency and franchisee buy-in for managing funds
- Real brand-building instincts
- Deep performance fluency in paid media, SEO, lifecycle, attribution
- Comfort in creative review and spreadsheet
- Proven cross-functional leadership
- Ability to align operations, franchise-facing teams, and web/product partners
- Demonstrated adoption of AI and automation
- Sound financial stewardship
- Comfort owning a meaningful budget
- Bias for action
- Low ego
- Genuine curiosity
- Direct communication style
- Ability to cut the fluff
- Preference to ship and learn rather than polish forever
- Comfort operating in a fast-moving, lean environment
- Ability to build the plane while flying it
- Ability to work from home
- Residence in one of the following states: AK, AL, AZ, CA, CO, DE, FL, GA, HI, ID, IL, IN, LA, MA, MD, ME, MI, MN, MO, MT, NC, NH, NJ, NM, NV, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, or WY
- Ability to move freely (standing, stooping, walking, bending, pushing, pulling, and repetitive hand/finger motions)
- Ability to lift up to a maximum of twenty-five (25) pounds without assistance
- Possession, use, or being under the influence of alcohol or illegal drugs in the workplace is prohibited
- Valid driver's license (if required to drive a personal vehicle)
- Be at least 18 years of age (if required to drive a personal vehicle)
- Reliable transportation (if required to drive a personal vehicle)
- Valid driver's license (if required to drive a company vehicle)
- Be at least 21 years of age (if required to drive a company vehicle)
- Have been a licensed driver for no less than 3 years (if required to drive a company vehicle)
- Successful completion of a background check
- Successful completion of an OFAC screening
Desired Qualifications
- Bonus: vacation rental / PropTech experience
- Bonus: franchise development exposure
- Bonus: PR/communications chops
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