Senior Director of Marketing
On-siteReading, England, United Kingdom
Job Summary
Define and execute the EMEA marketing strategy to drive pipeline growth, brand awareness, and customer engagement across Europe, the Middle East, and North Africa. Lead integrated demand generation programs, scale Account-Based Marketing strategies for strategic accounts, and oversee regional client events to strengthen relationships. Partner with senior Sales leaders and global teams to deliver growth initiatives, manage the EMEA marketing budget, and optimize performance using data-driven insights. Lead and develop a high-performing regional team while fostering a culture of innovation. This role supports Pega's transformation of how leading organizations engage with customers, requiring 15+ years of B2B technology marketing experience to accelerate ACV growth across key markets including the UK, Germany, and the Nordics.
Required Qualifications
- 15+ years of experience in Marketing, within B2B technology or software organisations
- Proven success developing and executing marketing strategies that deliver pipeline, revenue and customer engagement outcomes
- Experience leading diverse marketing teams and operating within cross-functional leadership environments
- Strong analytical mindset with experience using data and insights to drive performance improvements
- An accomplished B2B marketing leader with extensive experience in enterprise technology or software environments
- A strategic thinker who can connect marketing initiatives to measurable business outcomes
- A strong people leader who enjoys building and developing high-performing teams
- Commercially minded, data-driven and comfortable operating with senior executive stakeholders
- Passionate about innovation, customer engagement and leveraging new technologies to drive growth
- Export license approval from the U.S. Government and EU Authorities
Desired Qualifications
- Experience leading integrated demand generation programmes, including key global growth initiatives and product launches
- Experience developing and scaling Account-Based Marketing (ABM) strategies for strategic accounts across EMEA
- Experience overseeing regional client events strategy
- Experience driving quarterly planning and prioritisation to align marketing investments with business objectives
- Experience partnering with global marketing teams to deliver seamless execution across digital, brand, communications and field marketing programmes
- Experience leveraging data, insights and performance metrics to optimise marketing effectiveness and demonstrate business impact
- Experience leading, developing and inspiring a high-performing regional marketing team while fostering a culture of innovation and collaboration
- Experience managing the EMEA marketing budget and continuously identifying opportunities to improve efficiency, scale and performance
- Experience collaborating closely with senior Sales leaders, regional stakeholders and the global Marketing organisation
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