Senior Director of Marketing
HybridFort Lauderdale, Florida, United States
Job Summary
Develop and execute integrated, multi-channel marketing strategies driving customer acquisition, retention, and revenue growth. Partner with executive leadership to align marketing priorities with business objectives, optimizing campaign performance through data-driven decision-making and cross-functional collaboration. Lead high-performing teams across strategy, brand, and content while establishing KPIs and reporting frameworks to measure effectiveness. Direct go-to-market initiatives, promotions, and merchandising to strengthen market positioning and champion enterprise-wide growth initiatives. Foster a culture of innovation and accountability, developing future leaders through coaching and succession planning. Two in-office days per week are an essential function.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 12+ years of progressive marketing experience
- Experience within retail, consumer products, or other customer-centric industries
- Minimum of 8 years of leadership experience
- Proven success leveraging customer insights, segmentation, testing, and analytics to drive growth and marketing performance
- Strong knowledge of digital marketing, customer lifecycle marketing, marketing technology, and automation platforms
- Exceptional strategic thinking, communication, collaboration, and stakeholder management skills
- Ability to thrive in a fast-paced, results-oriented environment and manage multiple priorities effectively
- Excellent verbal and written communication skills
- 2 in office days per week
Desired Qualifications
- MBA
- Experience with both D2C and B2B marketing experience
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