Senior Director of Marketing
$170,000–$240,000 year
On-siteNew York City, New York, United States or New York, United States
Job Summary
Develop the US marketing strategy based on global directives, creating concrete action plans across product launches, pricing, and distribution. Lead the multi-functional team including product & trade marketing, PR, influencer marketing, visual merchandising, and education to drive market share and brand awareness. Execute media plans for key launches, optimize newness forecasting using retail performance and competitor data, and manage ROI on all local initiatives. Collaborate closely with the Global Marketing Team in Dubai to align regional and global brand strategy while ensuring consistency across all platforms.
Required Qualifications
- 12+ years of beauty marketing experience
- US market & make-up experience
- Proven success in building brands and driving market share growth
- Proven success in building brand awareness and love through organic beauty influencer marketing and impactful media plans
- Entrepreneur, kind, charismatic, team worker, passionate and driven personality
- Excellent communication and presentation skills
- Strong commercial acumen
- Ability to roll-up sleeves and work in a high-speed environment
- Resourceful and generous with their dedication, passion and energy
- Self-starter and positive spirit with great ability to influence and negotiate
- Ability to multitask, work at pace and with ambiguity and uncertainty
- Extremely high degree of attention to detail and organization
Desired Qualifications
- other international markets
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