Senior Director of Marketing, Consulting Business
$130,000–$180,000 year
HybridVancouver, British Columbia, Canada
Job Summary
Define and execute the marketing strategy for Reach3 Insights and Angus Reid Group, building brand equity through thought leadership and storytelling. Lead content creation including blogs, white papers, and case studies while overseeing digital presence, SEO, and email campaigns designed to drive influence. Manage external agencies and partner with senior business leaders to amplify insights-led content and maintain editorial excellence across all channels. Act as the central marketing partner for consulting leaders, coordinating messaging and fostering collaboration between marketing and business strategy.
Required Qualifications
- Vancouver, BC
- 10+ years of progressive marketing experience within consulting, professional services, market research, or a closely related organization
- A proven track record of building brand authority and thought leadership programs that elevate market presence and influence
- Exceptional stakeholder management and communication skills, with the ability to navigate complex organizations and competing priorities
- Strong writing and storytelling skills, including the ability to turn insights and intellectual capital into compelling narratives
- Experience managing agencies, freelancers, and contractors to deliver high-quality work on time and on budget
- Hands-on experience with content marketing, SEO, social media, email marketing, and digital campaign best practices
- A strategic mindset with a bias for action and comfortable moving between big-picture strategy and detailed execution
- Strong organizational skills and the ability to manage multiple priorities in a collaborative, fast-moving environment
- Eligible to work in Canada
Desired Qualifications
- Experience in the market research, consumer insights, or research consulting industry
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