Senior Director of Marketing, Adoption & Retention
$242,700–$377,400 year
On-siteSan Francisco, California, United States or San Jose, California, United States
Job Summary
Develop and execute adoption marketing motions to ensure customers master enterprise products and discover compelling features. Lead a team of industry-leading marketers while serving as a primary customer-facing evangelist for Adobe's CX portfolio. Define engagement strategies that drive product mastery, ecosystem loyalty, and long-term retention across the customer lifecycle. Build compelling content including in-product guides, email nurtures, and webinars in collaboration with cross-functional partners. Establish performance metrics connecting engagement to growth and represent Adobe externally as a thought leader in adoption.
Required Qualifications
- A minimum of ten years of experience in customer marketing, lifecycle/retention marketing, adoption marketing, and data analytics, with deep expertise in digital customer engagement at scale
- A proven track record of building and growing adoption and retention programs that deliver measurable impact on engagement, retention, and growth
- Strong fluency with modern AI platforms and expertise in applying AI capabilities to business problems
- Fluency with adoption and retention metrics—product adoption, feature usage, net revenue retention, churn risk, and retained/expansion revenue—and the ability to tie programs to them
- Strong executive presence and cross-functional leadership, with the ability to influence across product, marketing, and field organizations
- Analytical rigor and storytelling ability—translating data, feedback, and insights into compelling narratives and business outcomes
- Passion for customer connection and celebration, grounded in empathy and creativity
- Bachelor's degree required
Desired Qualifications
- MBA or equivalent experience preferred
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