Senior Director of Direct Marketing
On-site · New Orleans, Louisiana, United States
Job Summary
Senior Director of Direct Marketing leads the strategy, execution, and optimization of multichannel direct response marketing for the National WWII Museum’s programs, including direct mail, digital and traditional advertising, and owned media. Responsible for acquiring new constituents, cultivating and retaining participants, and increasing revenue, audience engagement, and lifetime value. Oversees campaigns across channels, manages external agencies and vendors, owns budget planning and reporting, and develops media strategies with testing and segmentation. Collaborates across museum teams to expand revenue streams (travel tours, leadership center programs, memberships, and fundraising initiatives) and ensures high-quality work for leadership review. The role requires data-driven decision making, strong writing and communication skills, and the ability to adapt campaigns to achieve growth while coordinating with partners and internal teams.
Required Qualifications
- Bachelor’s degree in advertising, marketing or related field required with a minimum of 10 years of experience
- Proven experience managing direct-response marketing campaigns across channels (direct mail, digital, social, email, DRTV, CTV)
- Excellent writing, editorial, and proofing skills
- Experience managing external vendors/agencies
- Experience tracking KPIs and developing performance reports
- Willingness to work overtime and flexible scheduling as needed
Desired Qualifications
- Bachelor’s degree in advertising, marketing or related field
- minimum of 10 years of experience in direct-response marketing
- experience managing direct-response campaigns across multiple channels (direct mail, digital advertising, social, email, DRTV, CTV)
- ability to manage external vendors/agencies
- strong writing, editorial, and proofreading skills
- data-driven with ability to track KPIs and develop performance insights
- ability to handle budget planning and reporting
- flexible schedule including weekends/evenings during high-demand periods
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