Senior Director of Digital Marketing
RemoteUnited States or Canada
Job Summary
Manage a team of Digital Marketing Producers and Email Automation specialists to ensure budget efficiency and campaign production. Lead discovery sessions, architect marketing automation strategies, and design complex nurture programs with lead scoring models. Develop and execute all in-house digital marketing campaigns, including paid social media efforts, while overseeing video production control and distribution. Own analytical reviews of multi-channel effectiveness, conversion tracking, and ROI to translate data into actionable recommendations for optimization. Train staff on marketing automation best practices and manage vendor relationships for platforms like Marketo and Salesforce. Coordinate lead data imports with Enrollment Management Operations and monitor social media trends to improve digital positioning.
Required Qualifications
- Bachelor's Degree in marketing, business, or related field
- A minimum of ten (10) years of professional experience in digital marketing, social media marketing, and inbound or lead generation campaigns
- Strong project management skills
- Outstanding attention to detail
- A high level of competency with Marketo, Salesforce, Adobe Products, DOMO, PowerBI, and project management tools
- Strong understanding and hands-on implementation of A/B testing, audience segmentation, and analytical review across all digital marketing data to drive continuous optimization of campaign performance
- Expert multi-tasker with the ability to deliver under tight deadlines
- Excellent writing and editing skills
- Background check
- Education and employment verification
Desired Qualifications
- MBA
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