Senior Director of Digital Marketing
RemoteUnited States or Canada
Job Summary
Manage the development, execution, and reporting of all in-house digital marketing campaigns, social media paid efforts, and video production distribution. Lead a team of Digital Marketing Producers and Email Automation specialists to optimize budget, campaign production, and lead lifecycle programs. Architect marketing automation strategies using Marketo and Salesforce, while coordinating lead data with Enrollment Management Operations. Own analytical reviews of multi-channel effectiveness, conversion tracking, and ROI to translate data into actionable recommendations for senior leadership. Train staff on marketing automation best practices and vendor management for digital platforms.
Required Qualifications
- Bachelor's Degree in marketing, business, or related field
- A minimum of ten (10) years of professional experience in digital marketing, social media marketing, and inbound or lead generation campaigns
- Strong project management skills
- Outstanding attention to detail
- A high level of competency with Marketo, Salesforce, Adobe Products, DOMO, PowerBI, and project management tools
- Strong understanding and hands-on implementation of A/B testing, audience segmentation, and analytical review across all digital marketing data to drive continuous optimization of campaign performance
- Expert multi-tasker with the ability to deliver under tight deadlines
- Excellent writing and editing skills
- Background check
- Education and employment verification
Desired Qualifications
- MBA
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